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Brand Equity & Strategy


A strong image, sales growth and a loyal customer base don't just happen for any brand, including equine brands. And, good intentions and hard work aren't necessarily enough to get you there.


The foundation to growing a powerful and profitable equine "brand" (be it yourself, your farm or another equine product/service) is defining a brand equity (or identity) to drive all of your marketing and communication efforts, then building a marketing strategy to bring that equity to life in a distinct and irresistible way.


At Teetor & McGovern, we have the equine mastery, marketing expertise and proprietary tools to transform your business vision into market success, whether you are just starting out, trying to grow and expand, or looking to create fresh relevance and appeal for an existing business.


Services include:


  • Market analysis and competitive assessment 

  • Identifying brand barriers and solutions

  • Generating consumer insights

  • Defining, understanding and motivating your target audience

  • Articulating your brand equity

  • Naming and logo creation

  • Developing a marketing strategy

  • Writing and executing an ownable, actionable and efficient marketing plan

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